Trump is sliding toward online irrelevance. His new blog isn’t helping.

Each blog post includes a Facebook and Twitter share button, allowing fans to spread Trump’s words on networks where they would otherwise be banned. But not many fans appear to be doing so: Social engagement across the Web with Trump’s blog, including reactions and shares on Facebook and Twitter, plummeted from 159,000 interactions on its first day to fewer than 30,000 the second and haven’t crossed 15,000 interactions any day since, BuzzSumo data show.