The video game industry spoke up against anti-Asian violence. Some went further.

For the month of May, Twitch said it placed Asian and Pacific Islander creators on its front page, on Times Square billboard ads and on social media. It also partnered with Lions Share, a community and weekly podcast featuring artists from Asia and the Asian diaspora, for the three-day Lion Awards held in late May. The Lion Awards drew in 477,000 to 829,000 views a day, featuring Twitch streamers and various Asian celebrities.