The origin and evolution of E3

“We were one of the many video game displayers back there, ourselves and Nintendo and of course a lot of the third party publishers,” Tom Kalinske, former Sega of America CEO, recalled in a phone interview with The Post, “[R]ight over the Sega display, there was a leak at the top of the tent, and so the water was dripping down on my new Genesis 16-bit machines. And I basically said to everybody, ‘Okay, that’s it, we’re never coming back here again, we’re gonna have our own show.’”

Source: WP