College athletes can finally profit off their celebrity. These five are ready.

He has his graphic design business to think about — and another, yet-to-be-named venture — but Hobbs doesn’t plan to end his activism once NIL rights are a reality for college athletes. The need for rules around medical expenses for athletes, mental health care, revenue sharing, racial justice: To Hobbs, it’s all tied together, and NIL is just a steppingstone.