In the movie business, a few box office successes — and a lot of uncertainty

The data, too, suggests it may in fact be a matter of genre. Bruce Nash, who runs the box office analysis firm the Numbers, said the “F9” ticket sales were about 65 percent of the total expected audience, according to his site’s models. If that’s not spectacular given the 80 percent of open theater locations, it is still superior, he said, to family films such as “Cruella” and romantic dramas such as the independent “Finding You,” both of which struggled to reach half their expected audience in theaters.