NCAA athletes dive into new NIL rights with iced tea deals, branded apparel and paid messages

King and other college athletes signed on with Dreamfield, which describes itself as “a marketplace allowing athletes to profit from their Name, Image and Likeness (NIL) rights by booking events such as personal appearances, virtual meetings, autographs, and much more!” One of those other players is Mississippi quarterback Matt Corral, who is going big right from the jump, asking for $10,000 an hour.