College athletes are finally allowed to profit off their own images. So, of course, they’re turning to Cameo.

The social media platform’s concept is simple: Users pay celebrities to create short, personalized videos. The buyer outlines a request, and the celebrity fulfills it however they see fit. It launched in 2017 with a menagerie of D-list celebrities and professional (often retired) athletes, then skyrocketed into the public consciousness during the pandemic as Carole Baskin of “Tiger King” fame sang 50 Cent songs, and it attracted an increasingly strong roster of talent, including everyone from NFL’s Drew Brees to actor Richard Dreyfuss to rapper Juicy J. For $15,000, boxer Floyd Mayweather will say your name on camera.