The video game review process is broken. It’s bad for readers, writers and games.

As a result, the overwhelming majority of video game reviews are written in a burst, immediately following a marathon session with the game. For every prestige, 5,000-word review that lands a week after a game’s release, 25 more are cobbled together in a frenzy with the goal of hitting the embargo date, which is the same for every outlet. Vanishingly few reviewers command an audience that will treat their work as appointment reading. As such, most writers are at the mercy of Google’s search engine, and time their work to the peaks at which people are seeking out reviews. Take an extra day to polish your prose, and you’ve given up pageviews to your competitors. Google’s search engine takes a lot of factors into account, but I doubt it has any perspective on the artfulness of a much-agonized-over introductory paragraph. The system rewards speed.