Amazon unveils first Fresh grocery store
Amazon is opening its first Fresh grocery store on Thursday, expanding its bricks-and-mortar presence in another ambitious play to challenge traditional supermarkets and big-box retailers like Walmart and Target.
Like its existing Amazon Go convenience stores, the market in the Woodland Hills neighborhood in Los Angeles will be equipped with new technology that eliminates the checkout line, Jeff Helbling, vice president of Amazon Fresh Stores, said in a blog post. Customers shop by placing their items in a Dash Cart and signing into to their Amazon app. Through special sensors, the cart detects the items and customers exit through a dedicated lane to pay for their groceries. The store will also feature integration with Alexa and Alexa shopping lists, and Echo Show devices will help customers navigate the layout of the store.
