Chillable reds and low-alcohol pours: Winemakers try to bottle success with younger consumers

Another label, called House Jam, doesn’t fit the natural wine category but does strike the casual, low-alcohol vibe. House Jam was actually created more than a decade ago and is now being revived — after several years off the market — in bottles and cans. House Jam, to continue the casual shtick, comes in three flavors: Sweet Chillin’ White, Cool Pink and Smooth Sweet Red. Made in Italy at 7 percent alcohol with slight carbonation, they’re described as “partially fermented grape must,” as apparently Italian regulations don’t allow such a product to be called wine. We are assured, however, that House Jam Wines are made with grapes that were intended for wine. Wink wink.