Buying wine online is another pandemic-era shift that’s poised to stick around

Pix, based in Napa, Calif., with 18 employees, is funded by wineries and retailers, as well as some professional investors, Mabray told me. It will be going up against established wine commerce sites such as Wine.com, Wine-Searcher.com, Winestyr and Naked Wines, all of which recorded strong sales growth last year. Sippd, a new app with apparently more modest ambitions, aims to point users to wines they will like on a restaurant list and help them buy it at retail.