Everything’s becoming a subscription, and the pandemic is partly to blame

Already, companies Apple, Peloton and NBCUniversal’s Peacock video-streaming platform are reporting that subscriptions have been key drivers of revenue growth. For example, Peloton’s subscription revenue grew 144 percent in the first three months of this year compared to a year ago, and subscribers to Apple’svarious services for fitness, games, music and podcasts have increased by 145 million in the past year.