The future of online retail looks a lot like QVC, with live streams of influencers, including dogs, doing the hawking

Live-streamed shopping events — part entertainment, part ad blitz — have become the latest frontier in online shopping. Retailers and brands as varied as Walmart, Amazon, Gucci and L’Oréal are experimenting with new streaming formats to sell a growing array of beauty products, clothing, electronics and home furnishings. The events take place on such platforms as Facebook, Instagram and TikTok, but they’re increasingly on retailers’ own websites.