What Trump and Harris have to learn from Ron Popeil

Most fundamentally, Popeil respected his audience. He never talked down to anyone and always performed with a bit of a wink, so his viewers knew that he knew they knew the score. It was fine, in fact, if they looked down on him a bit — he not only sold spray-on hair-in-a-can, he brought it into an unrelated infomercial and applied it to his own bald spot, to get a laugh. The Popeil Demographic ate it up and came back for seconds and thirds.