The enduring power of Rickrolling: Rick Astley’s ‘Never Gonna Give You Up’ surpasses a billion views on YouTube

“It’s done me a lot of good, probably. The thing is it’s not personal to me, even though I know it is me and it’s my name in the title of Rickrolling. It’s that video that I’m in, it’s that song that’s mine, but it could have been anybody,” he said. “If someone had messed around with it and cut it all up and made me look stupid — I mean I look pretty stupid anyway in that video — if it was nasty, then I’d be probably a bit pissed off, but it’s not.”