The next big squeeze: Florida orange juice could skyrocket in price

Sales of Tropicana Pure Premium, owned by PepsiCo, and Minute Maid, owned by Coca Cola, have both increased during the pandemic, according to market research firm IRI. Yet both Coca-Cola and PepsiCo, which also owns Naked Juice, have announced price hikes for their products, including juice, to offset higher ingredient and supply-chain costs, despite strong sales. Tropicana and Minute Maid rely heavily on Florida juice.