New name, new direction: 10 brands that reinvented themselves
Cleveland Indians to Cleveland Guardians
The professional baseball team has used some form of an Indian face as its logo, nicknamed Chief Wahoo, since 1947. Calls to change it largely focused on Wahoo, which many felt to be an offensive caricature of Native Americans. The franchise became the Guardians, alluding to famous statues in the city, in November.
Source: WP