Why the CEO of Impossible Foods thinks he can eliminate all animal-based meat in 15 years

“There’s a long historical legacy of products that no meat-eater would touch with a 10-foot pole,” Brown said by video conference from California. “When I founded the company [10 years ago this week], my premise was we can’t rely on the political landscape changing, so irrespective of how you feel about climate change, animal welfare and the public health impact of animals in the food system, we wanted to make products that consumers will buy because they’re more delicious, more nutritious and, eventually, more affordable than the ones made from animals.”