A flood of unknown products is making online shopping impossible

A search for “wooden rower” on Amazon brings up nearly 200 results under at least 30 separate brands, and more than 100 results on Walmart. The vast majority have a specific, nearly identical look. Two long planks of wood, a black seat on the side, a squat water tank and a logo emblazoned on one side. Some brands buy directly from WaterRower, such as Ergatta, which adds Peloton-like classes and tracking, while others are respected competitors such as Life Fitness.